Neutralise and protect blonde tones with the K18 TripleBright Purple Shampoo, an advanced formula designed to target brassiness at the source. The K18 TripleBright Purple Shampoo uses a breakthrough triple-action approach to remove metals and minerals while helping maintain a clean, bright finish.

Powered by ionic detox technology, it works to eliminate brass-inducing metals and minerals, while precision violet pigments help neutralise unwanted tones without staining or over-toning. A protective biopolymer helps defend against future brassiness by reducing the reattachment of metals and minerals during washing, leaving hair looking brighter, fresher and more balanced.

Benefits:
• Removes brass-inducing metals and minerals with ionic detox technology
• Neutralises unwanted yellow tones with precision violet pigments without staining
• Helps defend against future brassiness with a protective biopolymer
• Cleanses while maintaining brightness and tone balance
• Leaves hair looking fresher, brighter and more refined