Keep your salon-fresh colour looking vivid for longer with Matrix Keep Me Vivid Shampoo. This gentle, sulphate-free formula creates a luxurious milky, high-foam lather that cleanses without stripping, helping fast-fading shades stay bright, glossy and beautifully cared for wash after wash.

Designed for high-maintenance coloured hair, it helps lock in colour while leaving strands feeling soft and smooth. With a playful fragrance of vanilla, coconut and cotton candy, every wash feels like a treat while your colour stays luminous and fresh.

Benefits:

• Creates a next generation milky high-foam lather that gently cleanses hair
• Helps maintain the vibrancy of fast-fading hair colours
• Supports colour protection by helping combat colour fading
• Sulphate-free formula suitable for colour-treated hair
• Features a sweet fragrance with notes of vanilla, coconut and cotton candy