Keep your blonde looking cool, clean and polished with milk_shake Icy Blond Shampoo. This targeted toning shampoo gently cleanses while depositing special black pigments that refine very light or platinum blonde hair into soft ash and grey tones, helping your colour look fresh for longer.

The formula works to neutralise unwanted yellow, orange and brassy tones that can dull blonde hair, leaving it looking brighter and more refined. Nourishing ingredients such as rice bran oil, sunflower seed extract, grape seed oil, hydrolysed milk protein and quinoa help care for the hair fibre so hair feels soft and hydrated after every wash.

Benefits:

• Helps neutralise and counteract yellow, orange and brassy tones in blonde hair
• Deposits delicate ash and grey tones on very light or platinum blonde hair
• Supports longer-lasting grey, ash or silver results between salon visits
• Formulated without SLES and parabens
• Contains conditioning oils and proteins to leave hair soft and shiny
• Best suited to very light or platinum blonde hair and not recommended for grey or white hair