Give thinning hair the care it deserves with Virtue Flourish Shampoo, a gentle cleanser that helps create the ideal environment for stronger, fuller-looking strands. This lathering formula works from scalp to ends, lifting away buildup while caring for fragile hair so new growth has the best chance to thrive.

Powered by Alpha Keratin 60ku CLINICAL protein and other advanced keratin complexes, it binds to damaged areas along the hair shaft to reinforce strength and resilience. Lightweight humectants and plant extracts support scalp comfort and clarity, helping to clear debris from follicle openings and maintain a healthy foundation for growth.

Benefits:

• Gently cleanses thinning hair while caring for the scalp
• Helps remove buildup and debris from the scalp and follicle openings
• Supports an optimal environment for healthy new hair growth
• Strengthens and protects existing strands to reduce breakage
• Adds light volume for hair that looks fuller and more resilient
• Features a fresh herbaceous, citrus-inspired fragrance
• Formulated without sulfates, parabens, phthalates or synthetic colours, and is vegan and cruelty free