Give fine, flat or limp hair a noticeable boost with Virtue Full Shampoo. This gentle, sulphate-free cleanser removes excess oil and build-up while helping hair feel thicker, fuller and more lifted from root to tip.

Powered by Virtue’s breakthrough Alpha Keratin 60ku protein, this lightweight formula works to support hair’s strength and structure over time. With every wash, it helps improve the look of density and body without leaving hair feeling heavy or coated, making it ideal for everyday use on fine or volume-seeking hair.

Benefits:

• Gently cleanses the hair and scalp with sulphate-free cleansing agents
• Dissolves excess oil and helps lift the roots for added volume
• Helps add visible fullness, density and long-lasting body to hair strands
• Lightweight formula designed especially for fine or limp hair types
• Supports hair health and strength over time with Alpha Keratin 60ku protein
• Safe for colour-treated and chemically treated hair